When it comes to luxury watches, Swiss timepieces are often the go-to choice for those looking for top quality and craftsmanship. However, these pricey high-end models aren’t always practical if you’re on a budget.
Thankfully, your style doesn’t have to suffer, as plenty of affordable Swiss watch brands offer quality and reliability at more accessible price points.
Affordability is a relative term, as what might be considered expensive to one person may still be within reach for another. But we’ll explore a selection of Swiss watch brands with price ranges that appeal to the more cost-conscious shopper.
So, if you’re looking for stylish and reliable timepieces without breaking the bank, here are 10 affordable Swiss watch brands.
Swatch is a renowned Swiss watch brand known for its bold designs and playful colors. Founded in 1983, Swatch watches are one of the most affordable luxury watches, and whether you’re a quartz, automatic, or manual movement fan, Swatch has you covered.
The brand also offers many unique features, such as water resistance up to 30 meters, tachymeters, and GMT functions for the jet-setter lifestyle.
The dial designs come in various colors, textures, and sizes to fit everyone’s taste and wrist size. Cases are usually in the 34mm to 41mm range, perfect for both delicate and robust wrists.
Price: It’s one of the best affordable Swiss watches, with prices ranging from $50 to $100.
Tissot is a Swiss-made watch brand that’s been telling the time without costing a fortune since its inception in 1853. Known for their innovative spirit and quality craftsmanship, Tissot offers various watches to tickle every fancy.
They come in a medley of materials, from classic stainless steel to durable titanium, and offer a variety of designs, including complex and sports watches with chronographs. Whether you’re into quartz, automatic, or manual movement, Tissot has all the options you could dream of.
They offer water resistance up to 200 meters for those spontaneous cannonball dives, a tachymeter scale for speedsters, and a GMT function for when you have to jet off to an impromptu meeting in Tokyo.
The dial designs are diverse, with a color, texture, and case size (usually between 39mm and 45mm) to suit every wrist and style.
Price: Prices typically range from $250 to $3,200.
Hamilton is a Swiss watch brand known for its spirit and innovation since 1892. Crafted with quality materials, such as stainless steel and titanium, these watches will last through the years. Hamilton has you covered with options for quartz, automatic, or manual movement.
Special features like water resistance up to 200 meters ensure you’re always ready for recreational activities. Hamilton also has a tachymeter scale for speedsters to measure your velocity in style. And for adventurous people, the GMT function can help you keep up with two time zones simultaneously.
Their dial designs are bold and sophisticated, with colors ranging from classic black to eye-catching blue. Cases come from 37mm to 45mm, perfect for small to large wrists.
Price: Their prices usually range from $260 to $2,780.
Quality, accuracy, and reliability have been the hallmarks of Breitling since 1884. This Swiss watch brand is well known for its aviator watches, with quartz and automatic movements to ensure precision timing for any journey.
The watches come in a range of materials, from stainless steel to titanium, with special features like water resistance up to 300 meters, a tachymeter scale for measuring speed, and a GMT function.
The dial designs come in all shapes and sizes, with colors ranging from blue to copper to green for a pop of personality. Case sizes range from 36mm to 48mm, perfect for any wrist size.
Price: Prices usually range from $800 to $17,500, with some top-of-the-line models costing as much as $40,000.
If you’re into mechanical watches, Oris is the brand for you. Founded in 1904 in Hölstein, Switzerland, Oris has produced high-quality watches for over a century. Made with top-notch materials, such as stainless steel, bronze, titanium, and leather, these watches come in quartz, automatic, or manual movement styles to suit your preference.
And it gets even better. Oris watch enthusiasts enjoy water resistance up to 100 meters, a tachymeter scale on the inner bezel to measure speed in style, and GMT functions.
As for the dials, Oris offers a range of designs and colors, including black, blue, brown, white, and green, that can suit any personality. Cases come in sizes between 35mm and 43.50mm.
Price: Prices typically range from $2,000 to $7,600.
Though not a widely popular brand, Squale is a hidden gem among Swiss watchmakers. Since its inception in 1959, Squale has produced quality dive watches with superior water resistance up to 200 meters at affordable prices. Whether you fancy quartz movements, automatic movements, or manual winding, Squale has a selection to fit any wrist and budget.
Unique features, like the tachymeter scale, make it easier to measure speed when you need to get somewhere quickly. And for those jet-setters, the GMT function comes in handy when traveling from one time zone to another.
The dials have minimalistic designs and come in various colors like black, brown, silver, gray, blue, and green. The case sizes usually range from 38mm to 48mm.
Price: Prices typically range from $595 to $1,800.
Having a Movado timepiece in your watch collection means having a timeless classic that can never go out of style. Movado watches are known for their sleek and sophisticated designs, with quartz, automatic, and manual winding movements to suit a variety of preferences.
They are made with quality materials, including stainless steel, genuine leather, and sapphire crystal. They also offer features like water resistance up to 30 meters and the traditional Movado Museum dial, which has a single dot at 12 o’clock to represent the sun at high noon.
The dials have bold designs, with colors ranging from deep reds, striking pinks, and opulent purples to classic blacks and whites, while case sizes go from 31mm to 49mm.
Price: Expect to pay $250 for entry-level models and $3,500 for top-of-the-line pieces.
Mondaine is a Swiss watch brand that has been producing quality watches since 1951. Timepieces from this watch company are made with renewable materials, such as Rizinus (castor oil), PET bottles, and natural rubber, making them a worthy addition to any ethical watch collection.
The company’s signature design, the Official Swiss Railways Watch, stands out with its classic red second-hand, minimal white-on-black dials and stainless steel case. But while the look may be classic, Mondaine watches come with all the necessary features you’d expect from a modern watch: quartz movement, water resistance up to 100 meters, and a tachymeter scale.
Multiple dial designs are available in white, black, red, silver, brown, and more to suit any occasion. Case sizes range from 32mm to 41mm for both men’s and women’s styles.
Price: The price range starts at around $150 and goes up to $800.
Rolex is, without a doubt, one of the world’s most luxurious Swiss watch brands. However, Rolex also offers a range of affordable watches that combine quality craftsmanship and stylish design.
Models like the Oyster Perpetual, Air-King, and Datejust have quartz movement (or automatic), water resistance up to 100 meters, scratch-resistant sapphire crystal glass, and the classic Rolex design.
They’re made from Oystersteel, an alloy of 904L grade stainless steel, offering maximum durability and rust resistance. The dials come in various colors, like turquoise blue, coral red, candy pink, yellow, silver, and green, with sizes ranging from 24mm to 44mm.
Price: Prices range from $2,700 to $7,000 for entry-level models.
Last but certainly not least on this list is Christopher Ward, a British watchmaker that has quickly become one of the top brands for quality and affordable Swiss watches. The company’s designs are characterized by contemporary style with luxurious touches, like gold-plated cases and sapphire crystal glass for scratch resistance.
Most timepieces come with quartz movements or automatic ones, depending on the model, up to 50 meters of water resistance, and a date display window. The dials are simple yet elegant, with bold colors like beige, purple, red, green, and light blue. Case sizes range from 38mm to 42mm for both men’s and women’s watches.
Price: Prices typically start from as low as $270 for entry-level models and go up to $4,210 for top-of-the-line pieces.
We all want to enjoy the luxury of owning a Swiss watch, but the cost can be prohibitive for many of us. Accrue Savings is a revolutionary savings app that helps you save money on luxury and designer watches.
Once you sign up, you can set aside money automatically in an FDIC-insured digital wallet. Plus, Accrue Savings has partnered with Bezel, a renowned luxury watch retailer in the USA. This partnership gives you access to over 100 watch brands and models at unbeatable prices from Swiss manufacturers like:
- Rolex
- Certina
- Longines
- Omega
- Seiko
- Tag Heuer
- Audemars Piguet
- Raymond Weil
- Frederique Constant
Whether you need automatic watches, chronographs, dive watches, or classic dress watches, you can find them all here.
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Swiss watches have always been the epitome of luxury and style but can come with a hefty price tag. The timepieces we’ve listed are some of the best affordable Swiss watch brands, letting you enjoy luxury without breaking the bank.
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