Wedding days are undeniably magical, filled with love, commitment, and memorable moments. Yet, behind the scenes, the wedding planning costs can quickly mount, especially when it comes to the centerpiece of bridal attire: the wedding dress. 

What really goes into that price tag? In this article, we'll explore the variables that determine a dress's cost, including design intricacies, alterations, and materials. 

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We're all too familiar with the wide-eyed moment of flipping the price tag on a wedding dress. So, what's the average price of a wedding dress? The answer can vary widely depending on your dress style and preferences. 

Average cost of a budget gown

Budget gowns or or off-the-rack retail store options typically cost below $1,500. These dresses offer affordability, but they may not deliver the same level of beauty and elegance as pricier options.

Average cost of a designer gown

Stepping into the realm of designer labels, these gowns, with their intricate, luxurious details, tend to carry a hefty price tag. Brides can expect price points ranging anywhere from $1,500 to around $8,000, depending on the specific designer and bridal boutique location.

Average cost of a custom gown

For brides dreaming of a one-of-a-kind couture masterpiece, custom gowns start around $2,500 and can soar well beyond $10,000, depending on the designer and specifications. 

When it comes to the price tag on that dreamy wedding dress, several factors can make the numbers climb. Understanding these factors is essential, not only for your wallet, but also to make a more informed decision when you’re ready to “say yes to the dress.”

Fabric

Your choice of fabric can significantly influence the price of your dress. From the luxurious feel of silk to the dreamy layers of organza, every fabric has its unique charm — and cost. Here's a quick breakdown:

• Silk: Often considered the most luxurious and sought-after fabric, it carries a higher price tag.
• Organza: A lightweight, sheer fabric, often used for layers or overlays. It's moderately priced.
• Charmeuse: A lightweight, glossy fabric known for its smooth texture. Its cost is typically moderate but can vary based on quality.
• Lace: Intricate and timeless, lace can range in price, with hand-embroidered or rare patterns fetching higher prices.

Designer

The designer's name emblazoned on your dress tag can have a major impact on its cost. Prestigious designers like Vera Wang, known for their artistry and high-end appeal, can fetch prices anywhere from $2,500 to a whopping $25,000. 

Brands like Oscar De La Renta, Berta, and Reem Acra also belong to the upper echelons of the pricing spectrum, often demanding a premium for their renowned designs. 

But there are other affordable wedding dress designers, such as Stella York, that offer dazzling creations without the hefty designer price tag. Whether you're looking to splurge or save, there's a designer dress tailored to your budget.

Wedding dress alterations

Securing your dream bridal gown is just one part of the journey — ensuring it fits like a glove is the next significant step. Whether you're looking at hemming, adjusting the bustle, or refining the overall fit, the average price of alterations ranges from $300 to $1,500. 

Remember to account for these additional expenses when setting aside funds for your wedding attire.

Additional dress (a second look)

Today's brides are making a trendsetting statement by slipping into a second dress for the reception or after-party. This alternative outfit, often more relaxed and perfect for dancing, typically ranges from $50 to $500. While it injects an extra dash of glamor to your big day, it does come with added expenses. 

As you map out your wedding attire budget, keep this in mind. And always remember, securing your dream dresses is achievable with a smart savings strategy.

Every bride deserves to feel fabulous, without breaking the bank. With a bit of foresight and savvy strategies, you can nab that gorgeous gown at a fraction of the cost. Let's dive into some money-saving tips to ensure you get the most value for your dollar.

1. Save up for your dream dress with Accrue Savings

Accrue Savings is your trusty sidekick on the journey to afford that dream wedding dress. By creating a tailored savings plan for your gown, you'll have a clear roadmap to reach your goal. 

The best part? Once you've saved enough, you can shop through one of Accrue’s bridal store partners, and they’ll contribute money toward your purchase. It's like getting a bonus just for being financially smart!

2. Establish a clear budget before wedding dress shopping

Before you get lost in the world of tulle, sequins, appliques, and beading, establish a firm wedding dress budget. Know what you can afford — and stick to it. 

This not only prevents overspending but also narrows down your choices, making the selection process smoother. Remember, it's about finding the dress that's perfect for both you and your wallet.

3. Look for a modest or simple gown

Elegance often lies in simplicity. A gown with fewer embellishments can radiate just as much beauty as an intricate ball gown and, importantly, come at a much friendlier price. Plus, a simpler canvas offers opportunities for accessorizing, allowing you to personalize your bridal look.

4. Choose a synthetic or blended fabric

While natural fabrics like silk have their undeniable charm, synthetic or blended fabrics often come at a fraction of the cost. Materials like polyester or rayon can mimic the feel of their natural counterparts, offering both beauty and budget-friendliness.

5. Limit dress modifications

Every tweak, adjustment, and modification can inflate your final dress bill. When you find a dress that's almost perfect, consider if you can embrace it as-is. Limiting alterations and tailoring not only helps you save money but also ensures you get your dress faster, without extensive modification waiting times.

Save money on your wedding with Accrue Savings

Every love story deserves a beautiful start, and Accrue Savings is here to ensure that your wedding day is both stunning and budget-friendly. Whether you're eyeing that dream wedding dress or envisioning the perfect ring and breathtaking flowers, we make it easy to save for these essentials. 

Our collaborations with celebrated brands mean you don't have to compromise on quality or vision. Dive into the world of smart savings with Accrue and discover how you can effortlessly balance elegance with economy. 

Explore our growing list of partnering brands and start saving today!